Finance of America is a financial services company focused on helping homeowners access the value in their homes through home equity and retirement-focused lending solutions.

I supported Finance of America by bringing their established brand system to life across a range of digital and marketing materials. My work included developing LinkedIn templates, email designs, social assets, and other branded collateral, while making sure everything stayed consistent with the existing visual identity. I also helped expand the system into new applications, creating flexible, repeatable designs that made it easier for the brand to stay cohesive across different channels.